The move shows huge confidence in Yeovil town centre as the bulk of Dunelm’s 170 stores are based out of town or on arterial roads, with just a handful in town centres.
Yeovil’s new 36,000 sq ft anchor store will be a boost for the Quedam Centre and is expected to drive footfall and encourage more linked trips for shoppers. It will open in the former BhS site on Ivel Square and stock a wide range of furnishings and homewares. It also improves the tenant mix, operating alongside H&M, JD Sport, and Primark.
“We are delighted to have secured the opening of this hugely popular home retailer. We envisage capturing shoppers from further away who will want to come to Yeovil to specifically make a Dunelm purchase,” says GCW surveyor Rupert Rudkin.
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