GCW secured the deal to open the 5,500 sq ft store to serve West London. It follows the retailer’s successful opening of its first “Shack” in Queenstown Road, Battersea last year.
The Shacks are designed to complement Loaf’s well-established and highly successful online business.
“We are very keen to open more physical stores since our Battersea and Notting Hill sites have performed so well. Opening Shacks in the right locations is now key to our continued growth,” says Loaf CEO, Charlie Marshall.
Loaf hopes to open soon in North London and GCW is looking at other locations across the South East to provide 4,000 to 5,000 sq ft of sales space on the High Street, roadside and out-of-town.