Energie group grows gym brand

In an increasingly crowded market, GCW implemented a strategy to raise the brand profile within the property industry. This ongoing and successful campaign involved regular meetings with major landlords, direct marketing to agents and consistently acquiring new sites

The day-to-day activity of GCW’s established Alternative Sectors team means that it is in a strong position to source a wide range of potential gym sites for what is a non-standard requirement.

GCW has used its in-depth knowledge of the client’s business to establish Energie Fitness as a go-to occupier for landlords and their advisors when letting space within shopping centres, mixed-use schemes and roadside developments. The understanding of issues such as the demographics required for a successful gym, to the specifics of floor loadings and acoustic insulation means that GCW’s specialist team can filter new opportunities on a day-to-day basis and act as out-of-house property directors throughout the acquisition process.