Case studies.

Client LAP
Location Sheffield

Orchard Square raises Sheffield profile

The initial, key task was to improve the tenant mix and enhance investment value by securing lettings and regearing key leases. GCW devised and implemented a national marketing strategy to establish the centre firmly in the minds of retailers. It produced innovative centre-branded marketing material including a bespoke brochure and marketing particulars.

The next stage involved devising and implementing a tenant mix strategy which included embracing the link between the city’s office quarter and the prime retail pitch of Fargate. Key transactions  included a regear of the anchor tenant, TK Maxx’s lease, securing the retailer until 2026 and agreeing a letting to Virgin Money for its UK flagship branch. It also secured additional ‘grab and go’ food lettings.

GCW’s strategy, implemented from 2011, has delivered tangible results, moving rents from £80 to £90 Zone A and repositioning the centre within Sheffield’s retail hierarchy.

Key Facts

  • Owner: LAP
  • 140,000 sq ft
  • City Centre car parking
  • 27 retail units
  • Anchor tenants: TK Maxx, River Island, Virgin Money and Waterstones 
Orchard Square raises Sheffield profile