Bishop's Stortford revamp woos H&M

Owner Legal & General bought in the former Quality Discount store and has remodelled the area to create the new 24,000 sq ft unit and three new shops fronting onto Potter Street. One of the units is already under offer. L&G has also completed a new letting in the centre to Smiggle to compliment the centre’s family focused credentials. Elsewhere jewellery store Pandora is due to upsize in the centre, with a new store close to H&M.

A significant investment in refurbishments at the centre has created a more contemporary entrance, upgraded lighting, and improved mall finishes and way finding.

“Following a busy year and significant investment in Jackson Square, we are delighted to achieve our long-held ambition to improve the fashion offer in the town. We expect the H&M letting to be a catalyst to attract more tenants to the centre” says Legal & General asset manager Nic Elvidge.

The arrival of H&M and Smiggle follow lettings to Joules and to The Entertainer.

The shopping offer in Bishop’s Stortford has also been boosted by the opening of Eat 17 on Potter Street, adjacent to L&G’s ownership, a hybrid store including convenience foods, a delicatessen, florist and café.