UVU to Pop-Up in Mayfair

March 2012

GCW has been retained by UVU to acquire a pop-up shop in Mayfair ahead of the launch of its luxury sports performance brand on 5th April.  UVU’s range was developed alongside ultra marathon runner Richard Donovan and also used input from AB Volvo industrial designer Herve Bértrand.

GCW will acquire UVU’s Mayfair pop-up shop to open alongside the North Pole’s first ever pop-up shop ahead of the brand’s official launch on 5th April.  The launch will coincide with the North Pole Marathon and the 100th anniversary of Scott’s visit to the Antarctic. The North Pole pop-up shop will link back to the UK via satellite for the launch and the Mayfair shop will recreate the North Pole atmosphere, complete with snow storm in the window display.

GCW surveyor Emma Lucas who is acting for UVU said “Mayfair is synonymous with luxury retailing and is therefore the natural home for UVU’s out of the ordinary pop-up launch”.