GCW is working with Hillarys to secure a number of stores which will focus on the customer experience. The roll-out follows a successful trial of the new concept in a store on White Ladies Road, Bristol. The non-transactional store is designed to generate leads
and for customers to view its range of products including blinds, curtains, shutters and carpets. They can also discuss design trends and interior ideas with staff. GCW is working with Hillarys to initially secure six new stores of around 1,500 sq ft. They will be located on the high street in fashion pitches or on retail parks and homeware locations. Terms have already been agreed on a second store.