GCW will work with the home furniture brand to open up to 12 stores within the next three years. Loaf has enjoyed huge success online and in six years has grown to a £25 million turnover business to become one of the UK’s top 100 fastest growing companies. It plans to open showrooms in the South East and inside the M25.
The retailer has its first unit under offer in Battersea and aims to create a distinct, fun environment for shoppers as it battles to make a strong impact in a busy marketplace. Loaf will look for 7,000 to 15,000 sq ft showrooms and GCW hopes to find opportunities in a range of quirky and prominent buildings.