Benefit Cosmetics advised by GCW are about to open their 12th boutique store in Chiswick.
The property extends to 851ft² and is situated midway between Sainsburys and the new Waitrose supermarkets. A rent of £55,850 per annum was agreed, equating to £103 Zone A. A significant incentive package was agreed.
Benefit cosmetics are a global luxury cosmetics brand with over 1,000 counters in 25 countries established in 1976 in San Francisco. In the UK they have concessions within most department stores including Selfridges, House of Fraser, John Lewis, Harvey Nichols and Debenhams and they are also in the majority of Boots stores.
The strategy for their expansion of their stand alone boutique stores is to focus on affluent London suburbs and towns surrounding the M25 where they don’t have a concession. GCW are seeking 5 more stores on their behalf in 2009.