GCW appointed to help Wasabi drive future growth

Wasabi has retained GCW as property advisor as the Japanese restaurant chain seeks to maximise its UK outlets and explore opportunities for expansion.

Established in 2003, Wasabi has built an impressive portfolio of more than 45 UK outlets and concessions. GCW has been retained to provide advice on all property matters, including leasing, renewals, regears and potential acquisitions.

Wasabi is now looking to respond to changing consumer habits and extend its reach into new high footfall locations.

Wasabi CEO Henry Birts said: “We need to keep adapting to changing market conditions and ensure we stay ahead of the game. We value GCW’s experience and expertise and will work with them to bring our brand to new parts of the city.”

Callum Mortimer, Director at GCW, commented: “Wasabi have established a very strong brand and enjoy a loyal customer base that drives huge sales densities in each trading outlet. Like all F&B brands, they have had to adapt to a challenging environment as most people have been forced to work from home, which has led to a change in store location strategy and a rationalisation of their property portfolio.”

Transport hubs and major office destinations remain important to Wasabi’s growth strategy, yet GCW is also helping the brand explore key high streets, London neighbourhoods, and shopping centres.