Emma Falzon has been appointed as GCW’s Senior Marketing Manager. The new role will help steer marketing strategy and support the business on its next stage of growth.
Emma joins GCW at an exciting time as the business builds on its expertise and adapts to changing market demands. Her marketing skills will raise GCW’s profile and exploit new opportunities whilst continuing to support clients in driving town centre regeneration.
Having worked in the property industry since 2016, with expertise across multiple sectors, Emma is a creative customer-centric marketer who understands the dynamics and importance of mixed-use urban development. Emma was born in Sydney, Australia and spent two years at JLL, before moving to the UK, where she has worked with major developers including McCarthy Stone and Berkeley Group within London and the South East.
Emma comes to GCW with a wealth of experience and a varied skillset across traditional and digital marketing, delivering impactful campaigns, events and PR initiatives. Outside of work, Emma enjoys travelling and sampling different cuisines as well as the occasional game of sport.
In her new role, Emma will work collaboratively with the consultant’s owner, occupier and investment teams to develop the GCW brand, maximise opportunities and drive future growth.
GCW Managing Partner Duncan Kite said: “We are delighted to bring Emma on board. She is a fantastic addition to the team and will be instrumental in delivering our growth strategy. Marketing is key to GCW’s future success. As we continue to support clients in navigating the transformation happening to our town centres, Emma’s expertise will help us fulfil our potential.”