After another record year of sales, The Cornish Bakery is investing in a major expansion programme. This summer saw the opening of stores in Dorchester, Lymington and Chichester. A store in Rye is also due to open soon as GCW helps the high-end bakery and coffee shop enter new territory by introducing its offer to Britain’s market towns.
The Cornish Bakery was founded in 1994 with the opening of its first shop in Mevagissey. For almost a decade, GCW has helped the brand build its portfolio of more than 40 shops which have become renowned for their authentic Cornish range of fresh pasties, pastries, bread, and gourmet coffee.
The brand has traditionally focussed on serving coastal tourist hotspots stretching from Falmouth to Whitby, yet its success outside of these core markets has opened up new avenues for growth. The brand currently trades in 5 outlet centres where it is the top performer in terms of sales. Off the back of that success the business is branching out to market towns.
July saw the opening of new bakeries in Dorchester and Colchester and has an ambition to secure another 10 by the end of the year. The brand has been buoyed by records profits during the pandemic on the back of a successful home delivery service and rising demand for quality bakeries. The business is responding by continuing to extend both its range of food and geographical reach.
Cornish Bakery founder, Steve Grocutt, said: “We are excited to be opening new bakeries and giving our customers a high-quality range of fresh food and ethically sourced coffee with the added bonus of Cornish Moments. Our sales are now significantly more than pre-pandemic and we look forward to working with GCW as the business enters its next stage of growth.”