White City appointment

Berkeley Group company St James has appointment GCW to advise on its West London development, White City Living. The team will be the sole leasing agent for the retail and leisure components of the luxury mixed use project, which sits at the heart of the 110-hectare White City regeneration project.

White City Living is a mixed-use development comprising 2,558 homes and around 40,000 sq ft of commercial space. It joins existing developments such as Westfield London, White City Place and the Television Centre which make up the £8 billion regeneration project transforming this part of the capital.

GCW has a strong track record supporting Berkeley Group and has been appointed to advise on leasing strategy, marketing and to secure a mix of retail and leisure operators targeted at meeting the needs of White City’s vibrant community. The team will focus on both independent and established brands to provide an appealing offer for local residents and visitors to the area.

 Served by White City and Wood Lane underground stations, the site is already generating an annual footfall of 7.8 million, which is set to increase when the link through to Imperial University opens next year.

Residents will have access to a range of amenities on site, including a swimming pool, spa, gym and cinema room, all set in 8 acres of landscaped gardens, including a 5-acre public park.

GCW Director, Philippe Micheal commented: “GCW is building a long term relationship with Berkeley Group, working on mixed use projects like Goodman’s Fields and 250 City Road. We are delighted to have been appointed by St James to advise on the White City Living development. It’s a very exciting project in the heart of West London and we have the opportunity to deliver a great mix of retail and leisure to compliment the already strong offer in the area.