For Stakeholders.

GCW is instrumental in shaping places. We create long term sustainable town centres that meet the needs of the people that engage with them.

Radically changing consumer habits.

Shopping is no longer always the primary reason for people to visit the town centre. The radically changing habits of consumers have resulted in a structural shift and custodians that fail to grasp the need for change potentially face decades of decline. But, with coherent and ambitious strategies, we help stakeholders navigate this change.

Take pride in your community.

We understand the diverse mix necessary to create a thriving & vibrant town centre and, more importantly, how to blend these most effectively. Our research includes:

  • Identifying the consumer and their future needs & desires
  • Understanding the services present/absent from the town
  • Realising the role the town could provide to its catchment
  • How improved public realm can help to reconnect a community
  • Finding balance of support services, culture and in-town living
  • Aligning the interests of the private and public sector

People naturally want to take pride in their community and to support local business and commerce. GCW understand how to create an environment that encourages that ambition.

What our clients say.

“Elmbridge have used the services of GCW on a number of occasions over the years.  Their knowledge is second to none and they always give clear honest advice.  We trust them in all they do for us.”

Stuart La Frenais, Property Portfolio Manager
Elmbridge Borough Council

"GCW work closely with us on one of our key town centre assets.  We value the breadth of experience they bring to the project and the forthright and candid nature of the advice they provide."

Jonathan Gregory, Principal Investment Surveyor
Basingstoke & Deane Borough Council